Nature's Select® is the premier biological lawn care company serving North Carolina since 1994. Our soil-first approach builds resilient lawns that hold color through summer heat, recover faster from drought, and stay balanced with minimal chemical and synthetic inputs each year. We operate from four North Carolina locations and care for more than 5,356 homeowners across the Winston-Salem, Greensboro, Chapel Hill, and Pinehurst service areas.
Biological soil-first approach using the proprietary Nature's Select® Solutions blend, refined since 1994
Customized year-round program focused on your soil profile, so each visit builds a healthy landscape and the soil receives what it needs when it will work best
5,356+ homeowners served across 8,086 acres of lawn regenerated each year, supported by four North Carolina locations
Same-day customized estimate, 48-hour response, Nature's Select® Guarantee
Nature's Select® was founded in 1994 in Winston-Salem by Dr. Bill Hildebolt and Gene Queen. Today the company operates from four North Carolina locations: the original Winston-Salem company, which still runs independently, plus franchises in Greensboro, Chapel Hill, and Pinehurst.
The company's soil-first approach pairs the proprietary Nature's Select® Solutions blend with conventional lawn science across a customized year-round program built around the North Carolina growing year. Across these four locations, the team currently serves 5,356+ residential customers and regenerates 8,086 acres of lawn each year.
Nature's Select® covers every aspect of a healthy North Carolina landscape through a single customer relationship. The same technician who fertilizes your lawn in March is the one who watches for brown patch in July and times your fall aeration to the soil temperature in your yard. Every visit feeds into one record, and every record informs the next decision.
Most lawn care companies only treats the grass. We make sure to treat the soil underneath it as well. Biological soil amendments feed the microbes that break down thatch, unlock nutrients, and build structure in all types of soil. That work compounds. Season after season, the soil holds more water, roots run deeper, and the lawn needs less rescue. It's a long-term focus, not a quick green-up, and it's why customers stay with us for years
A customized year-round program built around the growing year. Each visit pairs the proprietary Nature's Select® Solutions biological blend with targeted weed control and fertilization, balanced with minimal chemical and synthetic inputs rather than the heavier rates a spray-and-go program relies on. Pre-emergent weed control runs across two windows set by soil temperature, not a fixed calendar: a first application from late January through March, and a second from April through May.
The company's soil-first methodology pairs the proprietary Nature's Select® Solutions blend with conventional lawn science across a customized year-round program built around the North Carolina growing year. Across these four locations, the team currently serves 5,356+ residential customers and regenerates 8,086 acres of lawn each year.
| Lawn Type | Pre-Emergent Windows | Core Growing Season | Aeration and Overseeding |
|---|---|---|---|
| Cool-season (tall fescue) | Late January to March, then April to May | Spring and fall | September through October |
| Warm-season (bermuda, zoysia) | Late January to March, then April to May | Late spring through summer | Late spring |
Core aeration relieves compacted soil so oxygen, water, and nutrients reach deeper into the root zone, paired with overseeding to fill thin spots and rebuild density before the next stress season. Cool-season tall fescue lawns are aerated and overseeded from September through October, while warm-season lawns are aerated from May through August. Because every service area has both grass types, the work is timed to what is growing in your yard, not to your zip code.
A five-visit annual program for landscape trees and ornamental shrubs, timed to the seasonal needs of your plantings. The program covers dormant-season root feedings, growing-season inspections for pests and disease, and pollinator-aware treatment scheduling that reflects our membership in the North Carolina State Beekeepers Association.
Targeted treatment for the insect pressures that actually matter in North Carolina lawns: white grubs once density crosses the treatment threshold, chinch bugs during summer heat, fall armyworms in late summer, and sod webworms in transitional zones. We treat only what we find and identify on-site during the assessment.
Identification and management of the fungal diseases North Carolina lawns face most: brown patch in tall fescue when night temperatures stay above 65°F with high humidity, dollar spot on stressed lawns, and gray leaf spot in late summer. Cultural responses (mowing height, watering timing) come first, product responses second.
Most "organic" lawn care marketing leans on a word that, in lawn care, carries no oversight. Unlike the USDA National Organic Program that governs food, no federal or state body regulates or certifies "organic" lawn care, so the label can mean almost anything from one provider to the next. An "organic" label also does not guarantee a gentle product: some organic-labeled inputs carry toxicity profiles comparable to conventional herbicides such as glyphosate. Biological lawn care is different in kind, not just in label. It is an approach, soil-first and built around the microbiology of your specific yard, that uses EPA-approved inputs balanced with minimal chemical and synthetic application. The table below shows where the three approaches diverge on the dimensions that drive lawn performance over multiple growing seasons.
Specializing in soil-first solutions that strengthen turf naturally and promote long-term lawn health.
| Dimension | Nature’s Select® Biological | Conventional Synthetic | Commodity “Organic” |
|---|---|---|---|
| Methodology | Soil-first; build biology, then apply lawn science | Synthetic-first; treat the visible problem | Input-substitution; swap synthetic for "organic"-labeled |
| Inputs | Proprietary Nature's Select® Solutions plus EPA-approved inputs at minimal rates | Synthetic fertilizer and EPA-approved herbicides as the foundation | "Organic"-labeled inputs, which can still be high-toxicity |
| Oversight | No "organic" claim made; the approach is defined and documented | Standard synthetic-program practice | Not governed by USDA or any lawn care certifying body |
| Soil Impact | Builds organic matter and microbial diversity over multiple seasons | Often degrades soil microbiology over time | Mixed; depends entirely on product selection |
| Resilience | Compounding results each year | Primary Nutrient (Nitrogen, Phosphorus & Potassium) fixation | Variable; no defined approach behind the label |
| Results Timeline | Visible improvement in weeks; compounding results year after year | Visible after each application; needs constant re-input | Unpredictable; depends on the provider |
| Year-Round Program | Customized program built around the regional calendar | Typically calendar-fixed; less weather-flex | Varies by provider |
Every Nature's Select® relationship follows the same five steps. No pressure. The estimate is free.
Call or submit a quote online, and we connect you with your nearest local office.
A trained technician contacts or visits within 48 hours to review your lawn and its conditions.
We assess soil and lawn health, as well as seasonal needs, for your plan.
You receive a customized estimate and your start date.
Your first application begins, with a paperless report emailed after each visit.
At Nature's Select®, we combine science, innovation, and environmental responsibility to deliver exceptional biological lawn care. Our service is backed by our commitment to quality and customer satisfaction. We'll gladly provide any necessary follow-up service at no additional cost to ensure your lawn meets our high standards.
Three decades of biological lawn care have produced a documented track record across North Carolina, with the kind of compounding numbers a soil-first program tends to generate over multiple growing seasons.
of lawn regenerated each year
across North Carolina
of biological lawn science (since 1994)
serving Winston-Salem, Greensboro, Chapel Hill, and Pinehurst
Nature's Select® maintains active membership in five industry and conservation organizations that govern our standards and drive our environmental stewardship efforts
We have worked with Nature's Select® for years. They have always been great at delivering spraying services to our trees and bushes to optimize growth and minimize harm. They are helpful if there are issues with your plant material and will investigate problems to try to resolve them. I highly recommend them.
The Nature's Select® Team have truly earned my 5-star rating. Rob and crew are tremendous professionals and even better people!
Thank you to Jeremy Warren for his service, listening to our needs and providing helpful solutions (ie. a dramatic change in our lawn's appearance this year and suggestions about treating Bermuda grass next June). Very personable and professional!
My grass is the best it's ever looked. You can definitely tell a difference from my yard to the neighbors!! Matt works hard on it!
Curtis has been my technician for several years. He is WONDERFUL. He always goes above and beyond. I've never seen him without a smile on his face
Highly recommend Nature's Select® Sandhills over any other lawn care services! Our yard looks amazing and all of our trouble weeds and low growth spots are taken care of. Two other neighbors have begun using their services because of the success we have had since using Nature's Select® Sandhills. You will be happy you called them!
Austin and Donald were at my house for about an hour. They did an amazing job seeding and aerating our yard. I look forward to seeing a lot of grass start to grow.
We started using Nature's Select® earlier this year and the service has been top notch. The team is very easy to communicate with, explains what they are doing and why. They are a level above any other landscape or lawn care service I have used before.
Nature's Select® is great to work with. The staff is extremely courteous, communicative, and expert at what they do!
Tracie from Nature's Select® was absolutely fantastic! She came out to help me address some insect issues in my yard, and I couldn't be happier with her service. Not only did she thoroughly spray and treat the area, but her extensive knowledge and expertise made me feel confident in the results. Tracie was incredibly pleasant, professional, and genuinely a breath of fresh air compared to others I've dealt with in this industry. I truly can't say enough great things about her and my overall experience. Highly recommend!
He always texts me to let me know when he's coming, and if our dog is out, he is very sweet to her and makes sure that she stays out of the way, or checks to see if we can put her up.
Founded in Winston-Salem in 1994, Nature's Select® has expanded across North Carolina into the Triad, the Triangle, and the Sandhills, and continues to add franchises across the region. Call the toll-free number and you'll be routed to the office that covers your address.
Serving the Research Triangle (Chapel Hill, Carrboro, Hillsborough, Durham, Pittsboro)
Serving the Piedmont Triad (Greensboro, High Point, Burlington, Summerfield, Oak Ridge)
Serving the Sandhills (Pinehurst, Aberdeen, Southern Pines, Seven Lakes)
Serving the Piedmont Triad (Winston-Salem, Clemmons, Kernersville, Lewisville, King)
Not sure which office covers your address? Call (888) 786-9735 and we will point you to the right local team.
Biological lawn care is an approach that starts with the soil. It uses living microbes, organic matter as a soil-science term for decomposed biological material, and targeted biological inputs to build soil health before applying any synthetic input. Nature's Select® has used this approach across North Carolina since 1994.
The result is a lawn that holds color longer, recovers faster from heat or drought stress, and stays balanced with minimal chemical and synthetic inputs over time. Biological lawn care is not the same as commodity organic lawn care; the difference is explained in the last question below.
Conventional lawn care starts with synthetic fertilizer and weed control. Nature's Select® starts with the soil. We assess soil biology, then apply our program that uses the proprietary Nature's Select® Solutions blend alongside conventional lawn science.
Across 5,356+ customers and 8,086 acres of lawns in North Carolina, the result is a resilient lawn ecosystem that holds up between visits, not just on the day after a treatment. Conventional programs rebuild the same problem every spring. Biological programs build the lawn that solves the problem.
North Carolina homeowners typically pay between $80 and $250 per month for a professional year-round lawn care program. The price is driven by lawn size. Rather than relying on a one-size-fits-all formula, Nature's Select® provides pricing following your complimentary on-property assessment, so your quote reflects the unique needs of your lawn.
You receive your customized estimate the same day as the assessment. Free estimate: (888) 786-9735.
The Nature's Select® customized year-round program covers a full growing season. Each visit pairs the proprietary Nature's Select® Solutions biological blend with targeted weed control and fertilization, balanced with minimal chemical and synthetic inputs. Across the year, the program addresses spring green-up, summer heat stress, fall recovery, and winter dormancy.
Pre-emergent weed control runs across two windows, late January through March and April through May, and application dates flex with the weather rather than a fixed calendar. Every visit includes a paperless report emailed after the application, covering what was applied, what the technician observed, and what the homeowner should expect before the next visit.
Nature's Select® serves North Carolina from four locations. The Greensboro office (336-221-7680) serves the Piedmont Triad. The Chapel Hill office (919-335-4656) serves the Research Triangle. The Pinehurst office (910-634-3886) serves the Sandhills.
Nature's Select® was founded in 1994 in Winston-Salem, where the original company (336-729-3122) still operates independently. If you are not sure which territory you are in, the toll-free number (888) 786-9735 points you to the right office. If you are not sure which territory you are in, enter your ZIP code in the free estimate search, and it will point you to the office that services your home.
Visible improvement on most lawns begins within the first two to four weeks after the first application, and biological soil changes continue throughout the first year. Customers typically see the strongest results in the second growing season, once the soil microbiology has cycled through a full year of weather.
The program is designed to compound results, not for single-shot treatments. The first visit also documents a baseline so progress can be tracked at every subsequent visit.
The Nature's Select® program uses biological inputs, the proprietary Nature's Select® Solutions blend, and conventional lawn science, balanced with minimal chemical and synthetic inputs compared with a typical lawn program. Specific re-entry windows after each application are listed on the paperless report emailed after the visit, and the technician on site can answer any property-specific questions before treatment.
The strongest moment to begin is now. Whatever the month, the soil work that drives a biological program can start, and the sooner the first application goes down, the sooner the soil begins to change. The transition into early spring is especially productive, when cool-season lawns wake up and weed seed begins to germinate, and late summer through early fall is the second-strongest window because of the prep it enables for next spring.
North Carolina lawns support productive applications in any month, and the program adjusts the entry point based on when the property is enrolled. Free estimate: (888) 786-9735.
No. Biological lawn care is a soil-first approach built around living microbes and the proprietary Nature's Select® Solutions blend, using EPA-approved inputs balanced with minimal chemical and synthetic application. Commodity organic lawn care is a different thing: in lawn care, "organic" is not governed by the USDA or any certifying body, so the label is unregulated and can mean almost anything.
An "organic" label also does not guarantee a gentle product, since some organic-labeled inputs carry toxicity comparable to conventional herbicides. Nature's Select® does not market itself as organic. The resilient lawn a homeowner experiences, one that holds color and stays balanced with minimal inputs over time, comes from the soil work, not from a label.
A proven biological lawn care program, 30+ years of NC track record, and a year-round program already validated across thousands of customers. We are recruiting franchise partners across North Carolina, with current expansion interest in Wilmington, Charlotte, Raleigh, and the surrounding areas.
Join a proven brand with a simple, effective process.
A few looks from properties we care for across North Carolina. Every lawn is different, and every one gets attention built around what the soil, the grass, and the season actually need.
Ready for a healthier lawn? 24-hour callback. 48-hour response. Same-day customized estimate. Nature's Select® Guarantee on every treatment.